True North Radio - Advertising and Media

True North Radio Network serves all of Northern Michigan with three popular music formats on a host of stations.

The 100,000 watt powerhouse WHSB, known as “107.7 The Bay”, features the best contemporary music from yesterday and today, including adult pop songs from artists like Nickelback, Gwen Stefani, Daughtry, Coldplay, Pink, 3 Doors Down, and Bon Jovi.

107.7 The BAY’s lineup includes Darrel Kelly with a light-hearted morning show filled with humor, trivia and up to date news with Phil Heimerl. Midday offers Andy bringing you a music-heavy mix of your favorites for your workday. Tim Thomas is on the air from 2 until 7 pm every weekday afternoon with his Website of the Day, Ding Dong Award, and of course lots music.